Why a framework matters A repeatable architecture prevents ad‑hoc automations from becoming brittle. The five pillars give structure so teams stop chasing edge cases and start fixing the real bottlenecks Pillar 1 — Lead Distribution Good routing is the circulatory system of sales. If leads don’t reach the right rep fast, nothing else matters. 1.1 Auto‑assignment strategies Auto‑assign by geography, language, or rep performance. Use weighted round‑robin for fairness; use perfo