B2B Sales Strategy

Why a framework matters A repeatable architecture prevents ad‑hoc automations from becoming brittle. The five pillars give structure so teams stop chasing edge cases and start fixing the real bottlenecks Pillar 1 — Lead Distribution Good routing is the circulatory system of sales. If leads don’t reach the right rep fast, nothing else matters. 1.1 Auto‑assignment strategies Auto‑assign by geography, language, or rep performance. Use weighted round‑robin for fairness; use perfo

Leads are cheap. Attention is not. The moment a lead is captured is the single most fragile handoff in your revenue engine. Get it right and you convert more, faster. Get it wrong and that lead cools, drifts, and disappears into the noise. This post gives a technical, operational playbook for what to do immediately after capture, how to structure follow‑ups, what to measure, and how to avoid the common failure modes that turn automation into chaos. Quick thesis Respond fast.