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Why a framework matters A repeatable architecture prevents ad‑hoc automations from becoming brittle. The five pillars give structure so teams stop chasing edge cases and start fixing the real bottlenecks Pillar 1 — Lead Distribution Good routing is the circulatory system of sales. If leads don’t reach the right rep fast, nothing else matters. 1.1 Auto‑assignment strategies Auto‑assign by geography, language, or rep performance. Use weighted round‑robin for fairness; use perfo

Leads are cheap. Attention is not. The moment a lead is captured is the single most fragile handoff in your revenue engine. Get it right and you convert more, faster. Get it wrong and that lead cools, drifts, and disappears into the noise. This post gives a technical, operational playbook for what to do immediately after capture, how to structure follow‑ups, what to measure, and how to avoid the common failure modes that turn automation into chaos. Quick thesis Respond fast.

If you’re losing leads because nobody replied fast enough, a WhatsApp chatbot can change that overnight. Not because it’s flashy, but because it removes the single biggest leak in most sales funnels: response latency. Fast replies win conversations. Consistent replies win trust. A well-built WhatsApp bot does both around the clock. Below is a practical, no‑fluff guide to building a WhatsApp chatbot that actually converts leads. It covers strategy, tech, flows, metrics, and th